My contribution - UI Designer

Team - 3 members,
Design process - Design Thinking Process

Emma adopted the design thinking process and started the project by gathering valuable user insights from previous competitors that had used the site the year before. It was important to understand where the UI could be improved but also what had worked well and understand the users needs, barriers and aspirations.

Emma created wireframes and clickable prototypes using Figma. The prototypes were tested on users and iteratively changed and a clear specification was delivered to the developers. Furthermore, she facilitated a workshop with the project group with the purpose of understanding what content to present in an interactive visualization in order to convey the new challenge of the competition.

The project is still ongoing and the next phase is to design the UI of the pages for the new challenge and this year's new jury.

My contribution - UX/UI Designer, User Research, Graphical Designer

Team - 5 members, Design process - Double Diamond

During the first phase it was all about understanding the organization's brand core, persona and values in order to determine the direction towards of feeling and colors for the brand identity. One key to do so was to facilitate workshops and iteratively develop moodboards to determine.

The moodboards laid the ground for creating several landing pages that were tested during semi-structured interviews in order to test the feeling. Once again, workshops were key to define the navigation for the redesign of the website.

To continue, wireframes were created using Whimsical and Figma and then tested as clickable prototypes on users, iteratively, to develop a human-centerd design.

Some of the deliverables was a new design system, logo, an outline for brand identity, social media icons, internal templates and a clickable prototype of the website that was scalable for phone.

My contribution - UX & UI Designer, Product Designer

The project started with a meeting with the stakeholders to understand the problems with the current design and the goals with the redesign. User stories and personas were created to be able to understand the users and target group. Thereafter, Emma did research for inspiration and an analyse of competitors.

Wireframes were created using pen and paper, and Figma. Emma created a prototype of an animation for the startpage and tested it on several users.

My contribution - UX Designer

In the role as UX Designer the process consisted of the qualitative method
of interviews with the stakeholders to understand their vision and purpose with the redesign.

An analyze of the existing design and of competitors was conducted
to understand the market, products and trends.

The redesign focused on the goals and were iteratively tested with users
and stakeholders.